Bookings to Italy for golf holidays have increased by 40% over the last three years, according to research for the 2017 World Travel Market.
The research – carried out by the country’s national tourism board – has also revealed that six out of ten people would rather visit Italy than travel to Spain, Greece or the US.
As a result, the country’s golf tourism has grown massively in recent years, especially as the first Italian international promotional golf project – Italy Gold and More – has proved successful.
Italy is set to host the Ryder Cup for the first time in 2022 and the country is aiming to capitalise on the growing interest.
In the last three years, the number of rounds completed by international golfers has increased by 200,000, largely thanks to an increase in the number of specialist tour operators attracting visitors from further afield.
Bruno Bertero, Project Co-ordinator for Italy Golf and More, said: “The response that we have received since we made a concerted effort to promote Italian golf and its many delights to a wider market has been outstanding, and we’re optimistic that the numbers will continue to grow in 2018 and beyond.”
Italy is home to 141 18-hole golf courses, including some of Europe’s finest, and many golfers in the UK and Ireland are set to be granted unprecedented access.
In December, exhibitors from 11 different regions are set to visit Cannes on the French Riviera to attend an event which will highlight Italy’s golf offering.
It’s not only the country’s golf offering that attracts travellers, according to Mr Bertero, who believes that Italy is the ideal destination to combine a sporting holiday with other gastronomic, cultural and historical delights.
Around 20 airports in the UK operate regular flights to Italy, making it easily accessible to British travellers looking for a holiday.
If you’re thinking of travelling abroad this year, be sure to organise your golf travel insurance in advance
Date Created: 13/11/2017