A five-year plan to regenerate and transform Magaluf is starting to produce results just two years in, according to tourism bosses.
The resort on the island of Majorca had developed a reputation for attracting young Brits looking for an alcohol fuelled holiday, but has now attempted to transform itself into a family-friendly holiday destination.
In 2014, the island clamped down on the drinking culture by banning drinking in the street between 10pm and 8am, while the Balearic government and hotel and leisure companies came together to try to rectify Magaluf’s image.
The plans included the extension of the holiday season from five or six months to eight or nine, attracting travellers all of kinds from March through until November.
Overall, the number of tourists visiting the island has increased thanks to the extended holiday season, whilst Magaluf is also attracting those with an interest in sports-related breaks.
The number of ‘young travellers’ visiting the island has dropped by 9% when compared to 2016, as police adopted a hard-line approach to anyone caught breaking the law.
As well as the extended season, there has also been an increase in the number of four-star hotels and as much as £214m of investment.
Melia Hotels International Chief Real Estate Officer Mark Hoddinott believes the area is now less reliant on attracting Brits.
“The dependence on any one market is no greater than 30%. Previously, we depended on the Brits for 75% of our guests in Magaluf,” said Mr Hoddinott.
Throughout the next few years, there is set to be more regeneration in the area, including a shopping complex named The Momentum Plaza, which is set to open in May 2018.
The complex will include three hotels, one of which will include a suspended glass swimming pool, while investment into roads and infrastructure is also taking place.
If you’re thinking of travelling abroad this year or next, be sure to organise your family travel insurance in advance.
Date Created: 10/11/2017